Amazon surprised staff at The Brick Multibank with a giant toy box packed with gifts from this year’s Toys We Love list and more, as part of a nationwide journey to spread festive joy to families ahead of Christmas.
The oversized toy box made a special delivery to The Brick Multibank, where donations will be distributed to local families across the Wigan area in the run-up to Christmas. Other stops include The West Midlands Multibank in Birmingham, Multibank Cymru (formerly Cwtch Mawr Multibank), operated by Faith in Families in Wales, The Junction Multibank in Middlesborough, Multibank Scotland and Felix Multibank in London.
The Brick Multibank is part of The Multibank charity, which distributes surplus goods to families in need through a nationwide network of charities and community organisations. Alongside everyday essentials such as toiletries, nappies and household items, toys are particularly important at this time of year, helping families create special moments for their children at Christmas. Through its work with Amazon and other partners, The Multibank has already distributed more than 23 million items to support over three million families in need across the UK.
Keely Dalfen, Chief Executive Officer at The Brick Multibank said: “Every child deserves to experience the excitement and joy of receiving a gift at Christmas, yet for many families, the festive season can be a particularly challenging time. Initiatives like Amazon’s Toys We Love campaign can make a real difference, helping to ensure more children experience the magic of Christmas. Through our work with families and communities, we see first-hand how much thoughtful gifts can make a difference. We’re delighted to be working with Amazon to help put toys into the hands of children who might otherwise go without, bringing smiles to children’s faces and a little extra joy to families across our community.”
From adventures in outer space to a galaxy far, far away, the donations include family favourites such as Playmobil’s Space ESA Mars Research Rocket Toy and Star Wars Action Buddy Grogu Toy, alongside popular picks including LEGO Botanicals Rocking Plants and Disney Darlings Minnie Mouse Deluxe toy. Each Multibank will receive a selection of gifts, including favourites from this year’s Toys We Love list, helping more children discover the joy of play this festive season.
This is the fourth consecutive year, Amazon has spread festive cheer by donating toys from its Toys We Love selection to Multibanks, helping bring the magic of Christmas to families across the UK.
Customers can shop this year’s hand-picked Toys We Love 2026 selection at www.amazon.co.uk/toyswelove2026 They can also browse a wide range of toys and games featured in Amazon’s Kids Gift Book, which is available to download, helping them find the perfect gift this Christmas – all available in one place with fast, convenient delivery options. Amazon Prime members can also enjoy fast, free delivery on eligible products, bringing peace of mind to last-minute Christmas shopping.
