Families in Wigan received a special delivery this month as a life-size, Toy Train, filled with some of the season’s most-wanted toys, made a stop to bring festive cheer to local children in need. This event made possible through a partnership between The Brick and Amazon, distributed hundreds of gifts to the Multibank to brighten Christmas for families across Wigan.
The Brick, a cornerstone charity in Wigan, has teamed up with Amazon through the Multibank charity initiative to make this Christmas memorable for local families experiencing financial difficulties. Founded by former Prime Minister Gordon Brown, and Amazon, the Multibank initiative, which launched in 2022, was created to meet the needs of families and individuals living in poverty.
The giant Toy Train rolled into Wigan, filled with Amazon’s Top Ten Toys of the Year. Iconic franchises and toys from family favourites including Hasbro’s Play-Doh Pizza Delivery Scooter Playset, the LEGO Star Wars Imperial Star Destroyer Starship Building Toy, Asmodee’s Taco Cat card game, and Snackles surprise plushies by Zuru, providing something special for every child. The truck stopped at The Brick to distribute these toys to families across Wigan, making the day a memorable event for the community.
Keely Dalfen, CEO of The Brick, commented: “Financial pressures at this time of year are enormous, but for families on the lowest incomes, they are even greater. The Multibank initiative plays a critical role in providing essentials and extra support to vulnerable families, and this Christmas, we’re thrilled to be adding toys to that offering. Together, we hope to spread joy, ensure children feel included, and help families celebrate a magical Christmas.”
The Toy Train’s Multibank visit was part of a larger Christmas initiative to reach families across the UK, in the lead up to Christmas, with the train stopping off at Multibank sites including Felix’s Multibank in London, The Big House Multibank in Scotland, and Cwtch Mawr Multibank in Swansea.
The train’s stop in Wigan was a standout event. As it arrived at The Brick Multibank, families gathered to receive these special gifts, giving the local community an unforgettable experience of celebration, joy, and generosity.
With the help of Amazon, The Brick’s commitment to making a difference in Wigan is stronger than ever, ensuring that hundreds of children can enjoy a brighter Christmas filled with toys, excitement, and memories.
The Brick is part of a wider national coalition of 5 charities, working collaboratively to deliver the multibank initiative. Led by Multibanks UK there are now 5 Multibank in total operating across the UK. The Big House in Fife, The Brick Multibank in Greater Manchester, Cwtch Mawr in Swansea, Felix’s Multibank in London and The Junction Multibank in Teeside.
